Having been, in a relatively small way, in both the broadcast and print media, I’m fascinated by the blurring effects the Internet has had between these industries. Newspapers have been hit the hardest, and they’re doing what they can to adapt, mostly by taking advantage of the Web.
One innovation is to use blogging software, so letters to the editor can now be comment threads. Another approach is to add video. The suburban paper here, The Metrowest Daily News, posts videos on YouTube that are relatively rough, but servicable. Some are interviews, while others capture events, such as this suspicious truck fire at a Bose (the Wave Music System) Corporation parking lot.
Larger newspapers, such as The Boston Globe, are now posting slickly-produced videos to complement their feature stories. The video below goes with the story at this link, and I think it does a good job of helping to get the writer’s point across.By the way, as I’ve pointed out before, the newspaper business had decades of warning that changes were coming. The very thing that was a great burden and expense, the printing and distribution of paper, was also a primary reason (along with literacy) for the success of newspapers, because it gave them control over access.
Papers liked to promote the idea that a single copy would be read by more than one person, but of course they preferred that not too much of that went on. Readership is only a guess, while circulation is a known number, and it’s always better to sell more copies.