There were two magazines that started in the 1950’s that became nothing less than social forces in the 60’s — Mad and Playboy. They held equal fascination for boys, but Playboy had an age limit, and for some boys even Mad wasn’t allowed in the house. The lucky ones had friends who bought Mad, with older brothers who could get Playboy.
Playboy’s cultural impact was pervasive in the Sixties, particularly in the James Bond films. Even the comics weren’t immune from its influence. Mort Walker has been accused of treating women as sex objects in Beetle Bailey, and I would cite this strip, from June 6, 1965, as an example of how Walker pushed the limit of syndicated comic strip censorship. I’m surprised the characters do more than just walk on the beach, because as depicted the scenario borders on being akin to a Playboy cartoon.
© King Features Syndicate