Fifteen years ago, I made what could be called a “strategic decision,” by moving this site from iPower to Bluehost. At that time the company, based in Orem, Utah, was owned by its founder, Matt Heaton.
Since then, Bluehost has been through a couple acquisitions and mergers. Ironically, along the way iPower became part of Bluehost.
My strategy in going with Bluehost was based on the premise that bigger is better. (My former employer’s failure to embrace growth over quarterly profit has left it struggling to survive for more than ten years.) Bluehost, with its WordPress-centered business model, seemed poised for growth. I guessed right, as Bluehost is one of the largest WordPress hosting platforms.
Larry Ellison has announced that Bluehost’s parent company will be migrating to Oracle Cloud. We shall see if this will have an effect, one way or another, on ‘Prattling Before the Pratfall’.