Record Store Day ten days ago reportedly set a sales record in both the US and UK. As the CD format dwindles in popularity against online streaming, the resurgent ancient LP continues to gain strength. Ironically, one of the oldest and biggest names in phonograph cartridges, Shure, announced today that it is discontinuing its phono-related products.
Niles, IL., May 1, 2018—For more than 90 years, Shure has been committed to manufacturing and delivering products of the highest quality, reliability, and value. This commitment requires consistency in materials, processes, and testing, as well the capacity to react to fluctuations in demand.
In recent years, the ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise.
In light of these conditions, and after thorough evaluation, we have made the difficult decision to discontinue production of Shure Phono products effective Summer 2018.
Given our decades-long history of participation in the Phono category, we recognize that this decision may come as a disappointment to our channel partners and end users.
We are grateful for the support and loyalty demonstrated for Shure Phono products through the years and we are proud of the impact that these products have made on our customers’ lives and the reputation of the Shure brand. We believe that the proud legacy of Shure Phono is best served by exiting the category rather than continuing production under increasingly challenging circumstances.
Shure will continue to bring reputable, high quality products to market and we look forward to meeting and exceeding customer expectations on our current and future offerings. As Shure expands into new markets and product categories for audiophiles, our enduring commitment to premium performance and technological innovation will remain at our core.
I use a Shure M92E in one of my turntables, and fortunately I have several factory-sealed replacement styluses (nobody says “styli” anymore, do they?). My first Shure was the very popular and affordable M91ED, like the one pictured above. I was only seventeen when I bought it, and I remember being astounded by how much better it sounded compared to the bottom-of-the-line Pickering cartridge that came with the stereo I’d purchased months earlier with money from my part-time job. I recall the M91ED cost $20, which is equivalent to $120 today. For that much money the best cartridge currently available is probably the Nagaoka MP110, from Japan. Audio-Technica, also in Japan, continues to manufacture a line of cartridges, as does Ortofon in Denmark. They’re the two biggest remaining names in the business, with Grado holding its own in America, but not without some quality control problems that I have experienced myself. My A-T and Ortofon cartridges are both excellent and durable. Viva vinyl!
Now that I’m on the subject, I pulled out an oldie from college, my Ortofon FF15E. I figured I needed a cartridge from Denmark to go along with my Dynaco A-25 speakers from Denmark. Yes, I really did think that way. Still do, I suppose.
I’m going to give it a spin, despite the wear on the stylus from long ago, to hear how it sounds compared to my newer Ortofon cartridge. But right now I have to get back to not eating anything, because tomorrow I’m having a colonoscopy. You can read about my first colonoscopy, ten years ago, at this link. The prep this time around was much easier than the awful stuff I had to drink last time.
