The Beatles arrived in America as not just a band, but a brand, thanks to Brian Epstein. Their logo on Ringo’s Ludwig drums had been created by Ivor Arbiter. It replaced Paul’s original design on Ringo’s Premier drum kit.

Apple Computer was the first to borrow a Beatles brand, and now the Disney logo is displayed with the Beatles logo.
This development is forcing me to subscribe to Disney+, at least for a while. I hope it isn’t an indication that Disney is in the process of acquiring Apple Records.


