It was supposed to be Gorilla Suit Day, and instead it turned into Guerrilla Lawsuit Day!
The spin machine is working. There’s lots of tough talk, and an arrest has been made in the Aqua Teen Hunger Force “guerrilla” advertising campaign.
Artist arrested for planting marketing figures
By Maria Cramer and Maria Sacchetti, Globe Staff
The man who sent city and State Police rushing to defuse what they believed were explosive devices around the Boston region was arrested tonight.
Attorney General Martha Coakley scheduled a 9 p.m. press conference to announce the arrrest of Peter Berdvosky, an Arlington artist.
What stopped the city was the way the situation was handled. Here’s audio from WBZ radio. You’ll hear some of a news report, the beginning of Paul Sullivan’s talk show, and part of the opening statement at that 9 p.m. news conference by Massachusetts Attorney General Martha Coakley. Lots of talk about getting tough, along with the usual compliments about how well all of the various agencies cooperated, and what a great job everybody is doing, blah, blah, blah…
[audio:http://www.dograt.com/Audio/JAN07/WBZBostonTerror.mp3]
The Boston Globe has posted this editorial, and I’m glad it includes the following comment:
Homeland Security experts will need to review the response of local law enforcement. Public safety personnel may have overreacted; local bloggers apparently identified the guerrilla advertising campaign early on.
The fact that the promotional campaign was orchestrated by an advertising agency on behalf of The Cartoon Network isn’t incidental or irrelevant, but these mysterious objects could have been a stunt by college kids. Does this mean that ANYthing out of the ordinary, no matter what it is, can result in an emergency response of such magnitude? If so, then we’ve lost the war on terrorism.