Stephen Colbert is right to be afraid of bears. They lie. At least Smokey did. All those years he told us that “only you can prevent forest fires,” and then, as an adult, I learned the truth, that a lot of forest fires are caused by lightning. In fact, controlled fires supposedly can be beneficial.
Perhaps realizing that the message about forest fires is no longer compelling, the people behind the Smokey Bear campaign have a new ad campaign, dropping the use of the term “forest fires.” Here’s a Smokey Bear commercial with a Disney tie-in, but note that despite the mention of “the forest” it doesn’t feature Bambi, and it refers only to wildfires.
[flv:http://www.dograt.com/Video/2008/DEC/SmokeyBear.flv 480 360]
The word “wildfire” makes me think of a sappy 70’s song about a horse, but I think they’re referring to the fires that have ravaged California in recent years. Of course, a big part of the problem in recent years has been the build-out of real estate. Not only does it increase the potential of risk to people, it squeezes out wildlife. But after being misled by the Forest Service for decades, why should I automatically believe the statistic that 9 out of 10 wildfires are caused by humans?
